image: are hypnotherapists in demand?What committed psychotherapist wouldn’t consider adding hypnotherapy to their treatment repertoire? Hypnotherapy can unlock your clients’ subconscious minds, giving you access to the long-buried roots of their most persistent challenges: depression, anxiety, post-traumatic stress disorder. If you’re passionate about understanding the human mind and providing real, lasting results to your clients, training to become a hypnotherapist is an exciting prospect.

But there are practical matters to consider. You don’t want to waste your limited training budget and valuable time on a modality that won’t net you new clients and help grow your practice — even one as fascinating as hypnotherapy.

Is there a demand for hypnotherapy?

In this article, we’ll take a look at what the numbers say about the market for hypnotherapy. Armed with these statistics, you’ll be in a more secure position to make an informed choice about your professional development as a therapist.

(Have more questions about hypnotherapy? Visit our hypnotherapy FAQ here.)

To understand the demand for hypnotherapy, you have to understand three current market trends.

Trend 1: Americans Need Therapy

If you’re a practicing therapist, you probably already know this. Depression, anxiety, addiction, and other mental health challenges are prevalent in American society. According to the National Alliance on Mental Illness:

  • One out of five adults in the U.S. faces a mental health challenge in any given year.
  • One out of 25 adults experiences a serious mental health disorder in a given year.
  • Only 41 percent of adults with mental health difficulties receive mental health services.

In some ways, life is not getting easier in America. Jobs are getting more demanding. Family life is getting more stressful. The political, social, and economic outlook is becoming less stable.

With these developments comes an increasing need for mental health support, as Americans look for inner peace in an outwardly troubled world.

One expert analyst noted the demand for mental health therapists increased almost 50 percent from 2013 to 2016:

“Continued recognition of mental health’s role in overall wellness, alongside the increasing prevalence of mental health issues, indicates the need for a growing number of mental health counselors.”

— Justin Kollinger, senior analyst, the Community College Executive Forum

Trend 2: Therapy Clients Want Results

While the demand for psychotherapy is increasing, clients are losing patience in traditional talk therapies. For better or for worse, we live in a fast-paced society, and many clients want to solve their mental health challenges quickly and get on with their lives.

Writing for the New York Times, psychotherapist Jonathan Alpert reflected on patients who were frustrated about being stuck, seemingly, in “therapy forever” with no solution in sight to their problems.

“I don’t think patients want to take years to feel better,” he writes. “They want to do it in weeks or months.”

In Time Magazine, a therapist reports being told by a branding expert, “Nobody wants to buy therapy anymore. They want to buy a solution to a problem.”

What does this have to do with hypnotherapy? A growing number of Americans are looking for solutions to their mental health issues. Yet, many of them want those solutions to be effective, lasting, and immediate.

By leading clients on a deep dive into their subconsciouses, hypnotherapists have instant access to the roots of their clients’ difficulties. Talk therapy merely skirts along the surface of the mind. This is why so many clients feel stuck in endless treatment.

During hypnotherapy, writes hypnotherapist Cassie Salewske, “Identities shift, old beliefs disappear, symptoms resolve, and clients are amazed by the changes they feel.”

Trend 3: Hypnotherapists Make a Living

So far, we’ve seen that Americans are suffering in growing numbers from mental health challenges and they’re looking for quick solutions. And we’ve learned that hypnotherapy can provide the immediate, lasting results clients are looking for.

In other words, the demand for hypnotherapy is real.

It’s no wonder, then, that in our recent report on hypnotherapy salaries, we found that:

  • After expenses and charging only $85 per hour, hypnotherapists handling a typical workload can take home $30,000 a year.
  • Most of the Heart-Centered Hypnotherapists who receive training through the Wellness Institute report being able to charge between $150 and $200 per session. With those rates, you can expect to earn more than $70,000 per year from hypnotherapy alone.
  • Practicing therapists who add hypnotherapy to their practices can exceed $100,000 in annual revenue.

Hypnotherapy has other financial benefits, as well — not the least of which is the ability to break free of insurance panels. Because hypnotherapy provides fast results, many patients are willing to pay out-of-pocket for a few sessions. Hypnotherapy also allows you to expand your practice into new populations with conditions you were previously unable to treat.

Click here for a 140-page list of citations demonstrating the many different mental and physical conditions hypnotherapists can treat.

How to Become a Hypnotherapist

The demand for hypnotherapy is clear not only from the numbers and trends but from the testimonies of the many professional therapists who completed the Six-Day Hypnotherapy Training Course with the Wellness Institute and went on to incorporate hypnotherapy into their thriving practices.

To learn more about the training course, click below for your free course guide.