It usually requires hard work and persistence to attract new clients to your practice. New clients may come through online marketing, the Yellow Pages, referrals from colleagues, or an event where you were a speaker. By far the best source of new clients, however, is referrals from your existing clientele. There is no cost to you, and no effort other than letting your clients know that you appreciate their referrals and will welcome any new clients that they refer.
Why do hypnotherapists find that they get more referrals from their own clients than most other psychotherapists? People are much more likely to talk with their friends and family about their therapy, and to encourage them to follow suit, when they are experiencing dramatic results. Your client may not tell his friend, “Yeah, I talked about how unhappy I am in my marriage again. My therapist gave me some ideas that he thinks would help.” But he may very well tell a friend, “Wow, you wouldn’t believe what came up for me this week. I had totally forgotten about the time in second grade that I had such a crush on Becky that I was showing off and fell down the stairs at school. I felt so foolish, and all the kids in the hallway were laughing at me. I think it’s taken ever since then for me to feel confident in approaching women.” Every hypnotherapy session is an adventure, and they always end on a positive note.
There are several action steps for you to take in order to maximize your referrals from existing clients who have found personal success in their sessions with you:
We have just introduced a new resource guide for practicing and aspiring hypnotherapists entitled, "13 Ways Hypnotherapy Certification Can Start and Increase Your Practice."
To view and download the guide for free, click the button below: