Marketing Your Therapy Services

With most of your clients, your friends and family, and everyone you meet on Facebook, Twitter, Instagram, and similar sites, social media represents an ethical minefield for private practice mental health therapists. For decades, the line between a therapist’s private and professional life has been sacrosanct. Social media tempts both therapists and

If you’ve decided to strike out on your own, in your own private practice, congratulations! From a business perspective, you’ve made a great decision. There is, without a doubt, high demand for psychotherapy

When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.

You learned to treat clients with compassion

Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st

There’s no way around it; life is getting expensive. As the cost of housing, education, healthcare, and just being alive skyrocket, in many areas, a six-figure salary doesn’t mean you’re rich

Try searching for “therapists in Washington” and you’ll get hundreds of hits. What makes a client call you up rather than the psychologist next door? Clients may get in touch with you thanks to a referral, because you take their insurance, based on your bio online, or because you excel at marketing

Whether your career feels like it’s in a rut or you wish you could treat patients more fully, a hypnotherapy course at the Wellness Institute can help. How do we know? We’ve graduated thousands of students in over 20 countries. We offer training in hypnotherapy and advanced

Are you among the many therapists who just expect your practice to decline over the holidays? Many therapists naturally expect cancellations during certain times of the year (Christmas, Valentines Day, Easter, Summer, etc.) and now just begin to plan for that! They try to normalize this with trite phrases such as, “Oh this is just what